BRAND DEISGN + DEVELOPMENT • NARRATIVE LEADERSHIP • WEB DEVELOPMENT
Creative collaboration with The Garcia Companies to highlight their myriad portfolio of land management, diverse development, community leadership and innovative solutions.
BRAND DESIGN + DEVELOPMENT
The Garcia Companies and it’s subsidiaries, formerly known as The ESG Companies have been operational for over 60 years . With the passing of its founder we wanted to communicate both the ongoing strength and commitment of the company while preserving the legacy of its founder and operator. A complete brand overhaul, which included both their Virginia and Florida operations, successfully achieved this result.
NARRATIVE LEADERSHIP + WEB DEVELOPMENT
Crafting the message and clarifying the company were are the forefront of a complete website overhaul. The creative collaboration that moved this process forward was organized, intentional, and creative. The result was a web presence that accurately portrayed 60 years of history, the legacy left behind, and the forward thinking vision of its leaders.
Creating the story of Garcia Farms and Garcia Mining was a new endeavor and one that required both unity and a unique presence. Two websites were designed that were similar in style yet vastly different in content as well as a video that helped tell the story of this 15,000 acre working property in South Central Florida.